Our Tripel has a sunny
golden-orange color with rocky white head. A complex, mild
spice accentuates a light fruity-ester aroma while the overall hop
aroma remains low. The use of pale malts result
in brisk malty palate containing a hint of sweetness in the
center, but with a light dry finish. Hop bitterness is medium and
tends to equalize the balance of malt. The alcohol strength
and flavor is clearly evident. Our Tripel’s medium body and
high alcohol content contribute a pleasant vanilla like creaminess.
This beer is highly carbonated to bring flavor to the
forefront. As this beer warms, its flavors flourish.
What’s in a beer name? In
this case, the brewery’s name. A LOST EPIC is an anagram of
Tripels lend themselves well to
herbs, especially thyme. The herbal notes in the hop aromatics pair
nicely with the herbs used in the food dish.
When every other brewer in North Texas is
focused on bottling/canning, we remain a keg only brewery.
Why? Quality, distribution, strategy.
Quality: Bottling/canning (i.e., packaging) is a
...science in and of itself. Take a
look at those big beautiful displays in the supermarket sitting at
room temperature. The beer is degrading from the heat and oxygen
pick up. We can best protect our product in kegs. We fill our kegs
with 37 degree beer, immediately move it to our cooler, and deliver
straight to our customer’s cooler for dispense. The craft beer
drinkers know us and know our brand; the everyday person walking
down the street does not. We believe it is a mistake to put our
beer in a package for a consumer to experience for the first time.
We want our consumers to know our brand before we package. If that
first experience with a brand is not positive, you’ve lost that
consumer. As a consequence, we prefer our consumer’s first
experience our beer in the manner that it is best served, on tap.
Distribution: We are running two businesses, a brewery and
distributorship. Distributing our product becomes infinitely more
difficult once packaging. The demands presented by grocers far
exceed those of restaurants/bars. Transportation of the packaged
product also presents numerous logistical challenges. There are
multiple distributorships in North Texas willing and able to
distribute our product. Unfortunately, with the rights Texas craft
brewers lost via the 2013 legislative session, we would literally
have to give away our distribution rights away for free if we
signed with a distributor. We are working to change that law, but
given the current climate, there is no way on earth we’d sign an
agreement with a distributor to freely give away the brand we’ve
worked so hard to build. Others will give their territorial
distribution rights away for free; we won’t.
Strategy: We are unconventional in our approach. When
everyone else does one thing, we do the other. All other North
Texas brewers package, so we don’t. We prefer to lead, not follow.
When everyone does something, simply joining the crowd generates
less excitement with each new follower. Rest assured, it’s in the
long term plan. We’d love all the free marketing on the grocery
store shelf. Again, we are different; we’ll build this brand until
it’s ready for the package. And in the end, the longer we don’t do
it, the more you want it!
Thrilla in Brazilla is gold in
color with a tight white head of foam. The fruity-ester aroma
is high to very high. Hop aroma is further characterized by
high amounts of citrus with a slightly resinous character in the
background. The aroma follows through to the taste with
citrusy characters dancing on the palette, including the presence
of fresh oranges. Thrilla is a medium bodied beer with medium
high hop bitterness. As always, this beer is balanced.
We are brewed this American IPA
specifically for the 2014 Brazil World Cup. Thrilla in
Brazilla will be released June 12,the day of World Cup match 1
between Brazil and Croatia. The beer will initially feature
at pubs agreeing to show a match watching party for the
opener. We will then release the beer to the rest of the
market and it will remain available until July 12, the day of the
World Cup final.
Food pairing? A nice
thick juicy hamburger with fresh jalepeno and serrano
peppers. The spice in the burger pairs amazingly well with
the crisp citrusy hop character of Thrilla in Brazilla.