“What’s new?” Not a day goes by where someone in our crew isn’t asked this question. As a result, we’ve developed a new R&D program to respond. We’ll cycle our brewers’ newest creations through the Taproom under the name “What’s New?” It could be a familiar/classic beer style or an experimental beer that doesn’t fit into any style category. Or we may tap “What’s New?” without providing any information about the beer at all.
The idea behind the project is to allow your response to dictate whether the beer is released to the market, becomes a periodic Taproom returnee, or never appears again. And of course, to have an answer to the question we receive every day.