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Did you ever hear about our brewer Chad Brooks’ dog Cuddles aka The Cud?  Probably not, because it’s TOO SOON.  Ever since (and, even to an extent, prior to) the owl/space incident, the phrase “too soon” cemented itself into a part of our regular lexicon at the brewery — whether in our brewery group text string or as an inside joke amongst friends.  Phrases defining who we are tend to make great names and this one seemed the perfect name for our latest beer.

TOO SOON is an IPA brewed with a ‘back to basics’ approach.  Rather than formulate a recipe using the newest and trendiest methods, we used the traditional methods and techniques that are the foundation for some of our earlier beers (e.g., Velvet Hammer, Royal Scandal, Sit Down).  Our typical base two row pale malt is accentuated with a minimal amount of light crystal malt and we turned to three of our most tried and true hops…Centennial, Cascade, and Amarillo.  The brewhouse hop regimen for TOO SOON mirrors that of the earlier referenced beers and three are dry hopped in the same manner as well.  Will this beer turn out as well as Hammer, Scandal, and Sit Down?  Does the beer name answer the question?

We’ll release TOO SOON at the brewery during a  limited ticketed event on June 30 and hand out a commemorative glass to all attendees.  You’ll also get to enjoy a Clandestine pale ale (resulting from our brewers’ secretive brew) that is also only available at the brewery.

For those who want to come share a pint with family and friends, and be amongst the first to try our new beer(s), tickets are available here.


June 30, 2016
6:30 pm - 8:45 pm


Peticolas Brewing Company Taproom
1301 Pace Street
Dallas, TX 75207 United States
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