HAMMER DOWN. Hammerfest is this Saturday, October 17th from noon to 5:00..
The whole Hammer family is coming out: Velvet Hammer, Sledge Hammer, and Pick Hammer, plus Velvet Hammer cask variants. Add Hammer cookies, Hammerschlagen, and our new Velvet Hammer shirt, and you’ve got an afternoon built for Hammer lovers.
Get your crew together for a photo at our new Hammer Down backdrop—with the oversized hammer prop, of course. And someone will be heading home with Ashley Watson’s Hammerfest painting.
We’re also luring a special guest to Dallas for the occasion. More details soon.
Join us at Peticolas Saturday, October 17, from noon–5 PM. Free to attend. Bring your fellow Hammer lovers.






