ARE YOU AT LEAST
21 YEARS OLD?

The biggest soccer tournament in the world is coming to Dallas. If you didn’t already know that… where have you been?

NBC 5 stopped by the brewery to talk about how local businesses are getting ready for the international chaos (the good kind), and yes—we’re all in.

So what are we doing about it?

Short answer: a lot.

Longer answer:

• Brewing more beer (obviously)
• Working on multiple soccer-inspired releases
• Stocking up on merch
• Getting the taproom ready to handle… well, everyone
• Hosting national team supporters groups (American Outlaw’s, Japan’s ULTRAS)
• A few surprises mixed in too

We’re expecting millions of visitors in North Texas. Millions. That’s not a typo. And we plan to be one of the places they end up.

Why we care (a lot)

This isn’t just another event for us.

Michael Peticolas has been to four tournaments around the world. This one’s in our backyard. So yeah—the excitement level isn’t a 10. It’s closer to 100.

We’ve always leaned into soccer at the brewery. This just turns that dial all the way up.

The plan

Peticolas a home base for fans.

Cold beer. Themed beer. Loud matches. Packed house. People from all over the world.

That’s it. That’s the goal.

Stay tuned—we’ve got a lot more coming.

Check out NBC DFW’s story here or with the yellow link above.